The Largest Premium Publisher Programmatic Ads Platform in Indonesia.
TADEX (Tanah Air Digital Exchange) connects various trusted and verified Publishers with advertisers. We invite you to collaborate with TADEX to achieve your business targets as a publisher or advertiser.
For PublisherFor Advertiser
Let's build a sustainable digital ecosystem with TADEX
Run Cross Platform Campaign
Simplify the engagement and get better control of omnichannel reach with single platform. The ads will be connected to Publisher-direct desktop, mobile web, mobile app, OTT environment
Optimize the message with Ads Unit & Formats
Available Wide range of ad unit and programmatic-friendly ad formats to maximize the reach and communicate your message.
Target Right Audience with Telco Data
Leverage the mobile consumer data in addition of access of first party data across our leading publisher partners to deliver target precision at scale.
Cost Effective
Single placement to multiple publisher, with TADEX you can runyour campaign across inventories with standardized CPM/ price.
Our available Ad Format
Display advertising is online graphic advertising on the internet with visual formats such as images or videos aimed at advertising a product or service on a third party website.
Video advertising is online graphic advertising packaged in video format, which is interactive and more interesting.
Mobile advertising is an advertising thats appears on a mobile phone or tablets.
CTV advertising is a form of digital advertising that appears within streaming content. it includes ads shown alongside TV shows or livestreams viewed on streaming devices.
DOOH is an outdoor advertising concept that uses digital advertising media to display image or video ads.
TADEX is commitment and focus to help media and advertiser in Indonesia to continue to grow and develop through digital solutions that suit their needs and the development of the country's digital media industry.
TADEX is a platform that allows brand owners (Brand and Media Agencies) to personalize advertising widely to increase the effectiveness and efficiency of advertising, as well as run programmatic ads through trusted publishers.
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ORBIT - Telkomsel
My Orbit by Telkomsel
- Targeting : CPM with 3.000.000 impressions
- Campaign Period : Nov 2022 - Jan 2023
- Channel : PMP & OMP Programmatic
- Objective : Targeting age 25 - 44 Interest in service provider, entertainment, business owner
- Result : We successfully deliver Impressions with 0.48% (benchmark 0,15 – 0,20%)
Traveloka
Traveloka Epic Sale
- Targeting : CPM 2.000.000 impressions with ad format : Image & Video 15s
- impression Video in Maxstream: CPCV with 35.000
- Campaign Period : October
- Channel : PMP Programmatic
- Objective : Traveloka Epic Sale Promo with profiling 21++, Haven’t open “Travel Brand apps” in the last 30 days and have Travel interest.
- Result : We successfully deliver Impressions with 0.21% of CTR (benchmark 0,15 – 0,20%) CTR Video : 4,27% (benchmark 0,95 – 1,75%) CVR (Complete view rate): 85% (benchmark for 15s video 80% CVR)
CIMB Niaga
CIMB Niaga Tabungan Syariah
- Targeting : CPM with 5.700.000 impressions
- Campaign Period : September - Dec 2022
- Channel : PMP Programmatic
- Objective : CIMB Niaga Tabungan Syariah with Age Group 25, home town Jabodetabek, Bandung, Semarang, Yogyakarta, Surakarta, Surabaya,& Medan. Telkomsel active internet and Banking active audience.
- Result : We successfully deliver Impressions with 0.20% (benchmark 0,15 – 0,20%).
OVO My Pertamina
OVO My Pertamina - Beli BBM pake OVO
- Running campaign with 15 brand on Video ads format.
- Targeting : Active play games + never install/open OVO, Gopay, Shopee + location Jabodetabek, Medan, Surabaya, Bandung, Makassar, Palembang, Bali.
- Campaign Period : 8 Nov - 15 Dec
- Channel : PMP Programmatic
- Result : We successfully deliver Impressions with 2.4% CTR, higher than benchmark video 0.94% - 1.72%.
BLU
BLU by BCA
- Targeting : CPM with 20,000,000 Impression
- Campaign Period : Nov 2021 - Des 2021
- Channel : Tadex Manage Service
- Objective : Gather audience with Age 20 – 40, Early adapters, M-banking users apps, and Living in big cities,
- Result : We successfully deliver Impressions 100% with CTR 0.17% (average 0.15-0.20%)
