Changes in consumer behaviour call for a shift in strategy whereas 67% of Indonesians are likely to find brands that advertise on the open internet to be more premium and credible.
Verificate Publisher
TADEX only connects with Verified Publishers both nationally and locally.
Telkomsel M-Sight
Telkomsel has a Data Management Platform (DMP) that can be used by brands or advertisers in advertising.
Telkomsel Inventory
In addition to connecting with Verified Publishers, advertisers can also advertise on Telkom Inventory.
Single Price
TADEX applies single pricing for Display or Video Banner in both Verified Publisher and Telkomsel Inventory.
TADEX work together with all stakeholders to build a programmatic ecosystem and ensuring that ads will be targeted to a spesific audience with telkomsel data audience.
Integrated Cross-Platform Advertising
You can easily control and streamline interactions from Omnichannel in an integrated manner, as ads will be directly connected to the desktop, mobile web, apps, and OTT media services.
Wide Selection of Ad Units and Formats
TADEX provides a variety of programmatic-friendly ad units and formats to maximize reach and increase the effectiveness of messaging.
Advertising On Target
Through TADEX, you can target your audience through first-party insights cookies and Telko data to make advertising more precise and targeted.
Cost-Effective
TADEX allows you to place your ads on one platform and distribute it to various inventories with a more cost-effective and efficient price.
TADEX provides varieties of ad format and ad slots that can be utilized by advertisers to increase campaign effectiveness.
Display Banner
Available on Desktop & Mobile with various formats.
- 729x90
- 300x250
- 300x50
- 300x600
Display Video
Available on Desktop & Mobile with various formats.
- VSAT
- VPAID
- Out-Stream Video
- In-Stream Video
Interactive Banner
Increase CTR through Interactive Banners.
- 300x600 (Mobile Recommended Size)
ORBIT - Telkomsel
My Orbit by Telkomsel
- Targeting : CPM with 3.000.000 impressions
- Campaign Period : Nov 2022 - Jan 2023
- Channel : PMP & OMP Programmatic
- Objective : Targeting age 25 - 44 Interest in service provider, entertainment, business owner
- Result : We successfully deliver Impressions with 0.48% (benchmark 0,15 – 0,20%)
Traveloka
Traveloka Epic Sale
- Targeting : CPM 2.000.000 impressions with ad format : Image & Video 15s
- impression Video in Maxstream: CPCV with 35.000
- Campaign Period : October
- Channel : PMP Programmatic
- Objective : Traveloka Epic Sale Promo with profiling 21++, Haven’t open “Travel Brand apps” in the last 30 days and have Travel interest.
- Result : We successfully deliver Impressions with 0.21% of CTR (benchmark 0,15 – 0,20%) CTR Video : 4,27% (benchmark 0,95 – 1,75%) CVR (Complete view rate): 85% (benchmark for 15s video 80% CVR)
CIMB Niaga
CIMB Niaga Tabungan Syariah
- Targeting : CPM with 5.700.000 impressions
- Campaign Period : September - Dec 2022
- Channel : PMP Programmatic
- Objective : CIMB Niaga Tabungan Syariah with Age Group 25, home town Jabodetabek, Bandung, Semarang, Yogyakarta, Surakarta, Surabaya,& Medan. Telkomsel active internet and Banking active audience.
- Result : We successfully deliver Impressions with 0.20% (benchmark 0,15 – 0,20%).
OVO My Pertamina
OVO My Pertamina - Beli BBM pake OVO
- Running campaign with 15 brand on Video ads format.
- Targeting : Active play games + never install/open OVO, Gopay, Shopee + location Jabodetabek, Medan, Surabaya, Bandung, Makassar, Palembang, Bali.
- Campaign Period : 8 Nov - 15 Dec
- Channel : PMP Programmatic
- Result : We successfully deliver Impressions with 2.4% CTR, higher than benchmark video 0.94% - 1.72%.
BLU
BLU by BCA
- Targeting : CPM with 20,000,000 Impression
- Campaign Period : Nov 2021 - Des 2021
- Channel : Tadex Manage Service
- Objective : Gather audience with Age 20 – 40, Early adapters, M-banking users apps, and Living in big cities,
- Result : We successfully deliver Impressions 100% with CTR 0.17% (average 0.15-0.20%)
